Dubai Sustainable Tourism is on a mission to make both visitors and residents of the emirate in on just how many eco-friendly activities it has to offer.
Mention ‘Dubai’ around the world, and visions of a green haven might not be the first thing that springs to mind. Though despite its famous skyscraper skyline, there are plenty of green-and-grounded activities on offer in the emirate – something tourism officials are hoping to highlight with a new campaign.
Get Into The Green is the latest campaign by Dubai Sustainable Tourism (a branch within Dubai Tourism) informing both residents and visitors about the sustainable activities on offer and practises in place in the emirate.
Events will be added to a new sustainability calendar to bring focus on Dubai’s natural landscape, think World Bike Day, International Mountain Day and World Animal Day.
Vice-Chairman of Dubai Sustainable Tourism, Yousuf Lootah, said: “We are very proud to launch the ‘Get into the Green Scene’, which promotes the ease in which visitors and residents can embrace sustainability-minded behaviours.
“It also highlights the breadth of work that is being done across Dubai by our partners and stakeholders to ensure a positive impact on our environment as well as ways in which we can work together in support. Often the magnitude of what sustainability entails can be overwhelming, which is why we aim to simplify understanding with action for this initiative to make it more manageable and tangible to people of all ages.”
The public initiative comes as more and more people are seeking sustainable ways to travel. One 2020 survey suggested as much as 87 per cent of people want to make more eco-conscious travel plans in the future.