Emirates Skywards to provide more support and flexibility for members

Siobháin Spear
Apr 2, 2020

The Skywards loyalty programme will be adjusting policies to reassure its members during the pandemic.

In an announcement made by Emirates today, the Skywards membership programme will be relaxing policies and offering flexibility in order to support its 27+ million members during the global coronavirus crisis. The world’s largest international airline wants to reassure its members and, in order to do so, has provided a number of initiatives that will see adjustments being made to the current programme.

Retaining your tier status

Emirates Skywards Silver, Gold and Platinum members with a tier review date prior to 1 March next year, 2021, will retain their current status with just 80% of the usual travel requirements. This means that Silver members only need to accumulate an additional 20,000 tier Miles. For Gold members, the requirement will be only 40,000 miles and for Platinum, 120,000 will be needed to retain the tier status.

Emirates will extend your tier status in 2020

If your tier status review falls between March and September, you will have your status automatically extended until 31 December, 2020.

Extending the validity of miles

Emirates has reassured its Skywards members that if they have Skywards Miles expiring soon, they do not need to worry. The airline loyalty programme has extended their validity until 31 December, 2020.

The airline is also reminding its frequent flyers that Skywards Miles can be redeemed up to 11 months in advance across an extensive range of rewards; this includes flight tickets on Emirates and partner airlines, flight upgrades, hotel stays, plus any money-can’t-buy experiences. Offering an example for clarity, Emirates stated that in April members can use their Skywards Miles to book an Emirates flight ticket for travel in March 2021.

Commenting on the changes, Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards said: “Emirates Skywards is closely monitoring the situation unfolding worldwide – and we’re with our members every step of the way. We understand our members may be anxious about retaining their status or about the validity of their Miles, and we have relaxed our policies to reassure them during this global crisis – they now have one less thing to worry about”.

Kheder went on to reassure Skywards members: “the changes and details of these relaxed policies may not immediately reflect in our members’ ‘My Account’ section of emirates.com, and we ask for their understanding and patience during these unprecedented times for all airlines. Meanwhile, we urge everyone in affected cities to stay home and stay safe.”

The Skywards updates comes just days after the Dubai government pledged it support to Emirates as it tackles the obstacles presented by the global pandemic.

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