Etihad Airways has launched a campaign to encourage its members to support vulnerable refugees during the COVID-19 outbreak.
Although Etihad Airways has been hit hard by the imposed travel restrictions that have been put in place to minimize the spread of the novel coronavirus, the Abu Dhabi airline is still doing what it can to show support for those who are most vulnerable in the world right now.
Launching a new campaign in response to the COVID-19 pandemic, the airline’s loyalty programme, Etihad Guest Miles, aims to support the prevention and response efforts in less developed areas where outbreaks are occurring in refugee settings. The initiative is a collaboration with the United Nations Refugee Agency (UNHCR) globally and with Emirates Red Crescent in the Middle East.
Speaking on behalf of Etihad Aviation Group, Chief Commercial Officer Robin Kamark reinforced that those who are most vulnerable are in need of our immediate support: “In these extraordinary times, we need to demonstrate solidarity and cooperation to support those in need. Coronavirus does not discriminate and hits the most vulnerable the hardest. Our members have always been so charitable when donating miles and we thank them in advance for continuing to be so generous with their hard-earned miles”.
Etihad Guest aims to support basic infection control and adequate containment measures for refugees and other forcibly displaced people. As such, donated miles will be used to purchase essential healthcare equipment including ventilators, gloves, masks and soap.
Members who have donated will receive information detailing the monetary value of how their miles have helped those who are impacted by the pandemic or at risk of imminent struggles.
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