World Traveller stay at Rove’s newest property on La Mer Beach
‘To rove’ is to travel without a fixed destination. Born with the modern nomad in mind, Rove Hotels have been designed as an affordable option when holidaying or staycationing in Dubai. Known for their hot-spot style locations around the city, including Downtown Dubai and Dubai Marina, the Rove brand opened its newest branch at La Mer Beach in December 2020. World Traveller spent a night at the vibrant beachside hotel, here’s what we thought:
As with each of the Rove properties, the lobby is a design fiesta, with this branch having a colourful beachy ambiance. Among the local-inspired artworks, there’s a Pac-Man machine and cute coffee spot that help to create a relaxed, unpretentious feel – which is somewhat unusual for a Dubai hotel. The friendly staff are well-prepped to cultivate the laid-back beach feel, referring to guests as ‘rovers’ and greeting them with a chirpy ‘aloha!’ We particularly like the bag storage lockers, equivalent to that of a European hostel, that mean you can make the most of your last day, even after your check-out.
The hotel’s premise for encouraging exploration means its rooms are simple, yet complete. Although they’re basic, they are definitely comfortable, with a large open-faced wardrobe, kettle and walk-in rainfall shower. Sea slash city-scape views draw the eye out the window, while fun art punctuates the otherwise plain walls. The room is ideal for dropping your bags and heading out the door to hit the shores of La Mer.
The relaxed ambiance is reflected in the hotel’s casual dining opportunities. Breakfast is served at The Daily, an all-day dining café with a ‘help yourself’ selection of cold mezze and table service of hot dish offerings. The menu is broad, health-conscious, and particularly good for vegetarian/ vegan diets. For lunch and dinner, there’s also the Beach Bar which serves light pool-side bites.
Landing you on the laps of La Mer, there’s certainly no shortage of things to do here. From watersports to fine dining, a boutique-style cinema, market stalls, and shops, there’s always something going on. Nearby, you’ve got Jumeirah Beach Road, which has a slightly less generic offering of cafes and shops to explore. Just ten minutes down the road and you’re in the heart of Downtown Dubai’s twinkling lights. Inside the hotel, the 24-hour gym is basic but does the job, while the alfresco pool and stretch of private beach is the perfect place to while away a sunny Friday afternoon.
Fancy a beachside staycation? Book Rove La Mer here